Monday, 14 April 2008
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Project: Phase 2 - Define
Personas- Advanced, Novice and Anti Users.
My task was to build the profile of the anti user persona, hence I will talk briefly about the anti-user here.
Initial Anti User Persona:
- Zhang Jie, 22
- Mathematics Major
- A Chinese National
- Thrifty
- Needs: Cost-saving products
In presenting the initial anti-user persona, Mr Reddy gave us some suggestions. He felt that as our target group are university graduates, and both our advanced and novice users are SIngporeans, we should make our anti-user persona consistent.
Therefore, our New Anti-User Persona:
- Albert Leong, 22
- Mathematics Major
- Singaporean
- Habit of readings every section of the newspapers everyday, regardless of how busy he might be with projects or assignments as readings the newspaper has become an integral part of his daily routine.
- Needs: Cost-Saving products and Assurance that product will be worth the money spent
Experience Strategy for New Anti User Persona- Albert Leong
There is a need for our persona, who believes in traditional values and in the value of thrift, to always opt for the most cost-efficient product/method.
In addition, due to Albert’s need to be assured that the product is worth spending on and that the product is a good, there is a need for favorable reviews either through the media or by word of mouth.
Therefore, there is a need for the product to be cheap, be worth their money and be good enough to gain favorable reviews by critics and users. Otherwise, they are not likely to spend unnecessarily; especially when there are other cheaper ways to obtain what they want (eg. Newspapers).
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